Anti-ageing cream is the main ally in our daily facial skin care routine. But once you have chosen the cream that best suits your skin’s needs, it is important to apply it correctly to get the most out of its benefits. Here is a step-by-step review of the best way to do this:

Step 1 – apply a portion the size of a coffee bean to specific areas: cheekbones, forehead, nose and chin.

Step 2 – using the tips of the index and middle fingers, spread the cream with gentle circular massages, always in an upward direction and from the centre outwards to help combat the effects of gravity.

Step 3 – neck: with the neck well stretched, we apply our anti-ageing cream in a downward direction. We make “smoothing” movements from the chin to the collarbone. In the area below the neck (commonly known as the double chin), we gently mass age from side to side.

By following these tips, the cream will penetrate the skin more easily, keeping it smooth, elastic and moisturised for much longer.